Michelin star chef, culinary innovator, father of two and soon-to-be fashion mogul, Joris Bijdendijk sure as hell is someone who loves great food.

Known for his restaurants Rijks and Wils, Bijdendijk introduced the world to his signature beetroot millefeuille, eclectic dishes prepared on open flames and newwaysto shine light on otherwise forgotten ingredients.

A shared passion for buttery goods brought Joris and Pockies together to create perhaps one of the most airy collaborations of the past few years.